Chocolate is Coming Up Roses

Rose is a classic but slightly polarizing flavor but along with other floral flavors (plant based!) it's on the uptick. But what about the color? Barry Callebaut announced a Rose Chocolate recently and while I have yet to try it's a very interesting concept.


Milk, white, dark have long been the norm. But white typically doesn't have the flavor complexity of the others. Does this rose (white chocolate colored with red cocoa powder) have a different taste profile? 

Last year Pantone dedicated two colors of the year and one was Rose Quartz. Pink is a HOT color for men's clothes, it's the color of Rosé wine and as the Washington Post reported it's now coming for your food. Is this all coincidence or...perhaps an alt-color conspiracy?